Executive Summary

Market Merchants Consulting managed the search engine marketing campaigns for an online retailer of barbeque and fireplace accessories. Prior to our involvement their website was generating less than $10,000 annually.

Highlights from Sales Document

In order to invigorate lagging sales, a new effort was launched for the upcoming barbecue season. The company provided Market Merchants Consulting with an advertising budget under $10K focused exclusively on Google Adwords. The resulting campaign saw an ROI of 500% producing 20K visits at a cost less than fifty-cents per click resulting in $60K in sales.

This justified an increase the following year to a $70,000 advertising budget, producing sales of $480,000 and an ROI of 585%. Using optimized historical keyword data the campaign was scaled back the following year to $50,000 resulting in $1.5 million in sales a 2,900% return on investment.

Market Merchants Consulting happily handed off this lucrative search engine marketing project to their in-house marketing department.

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