Pay per click also known by its abbreviation PPC, is an advertising model used in the Market Merchants Consulting search engine marketing department. Advertisers pay content rich sites such as blogs, aggregators, and portals when a visitor clicks an ad. The price is usually set by fixed price negotiations between advertiser and site.

Pay per click through search engines works slightly different in that advertisers bid on keyword relevancy to the intended target audience. Therefore, the price of advertising is based on competitor motivation for that keyword not the direct relationship of the advertiser to the site. For search engine pay per click Market Merchants Consulting deals exclusively with Google AdWords.

Back to Frequently Asked Questions