Search Engine Optimization also abbreviated as SEO is the process of improving the volume and quality of traffic to a web site from search engines through naturally organic results for targeted keywords. Our search engine optimization success is based on three primary areas: Keyword Relevancy, Site Mapping, Site Submission and Back Links.

• Keyword Relevancy -The most successful search engine optimization keyword strategy isn't the capturing of untargeted low value visitors searching for generic terms like car, food, and clothing. Instead the strategy needs to focus on the "long tail" targeted niche consumers that are ready to engage. As an organic SEO company, Market Merchants Consulting utilizes the most sophisticated consumer search data to determine keywords specific to our client's product and industry. This is the critical foundation under which all optimization, marketing and branding can be built upon. Our research is based on three criteria:
• For those client's with preexisting live sites we evaluate the level of current keyword success.
• We analyze the keywords used by our client's industry specific information portals.
• We gather the keywords used by our client's competitor sites.
• When combined this data provides pinpoint accuracy of relevant keywords specific to the client's industry, web site, and audience.
  
  
• Site Map - As a natural SEO company, Market Merchants Consulting develops a code based file detailing the relevancy of each page within the client's web site and submits it to the search engines. By talking directly to the search engines in a language they prefer the amount of time it takes to index the client's site is drastically reduced.
  
  
• Site Submission and Back Links - The Market Merchants Consulting East Coast SEO services department submits client's web site information directly to search engines, industry specific directories, and influential sites. Each quality relationship built with these external sites results in increased relevancy and trust resulting in higher search engine placement.