Market Merchants Consulting uses proprietary software in conjunction with the most sophisticated consumer search data to determine relevant keywords specific to our client’s product, industry, competition, and consumer base.

Our philosophy of keyword optimization is based on Chris Anderson's theory from "The Long Tail", whereby he states:

Our culture and economy are increasingly shifting away from a focus on a relatively small number of hits (mainstream products and markets) at the head of the demand curve, and moving toward a huge number of niches in the tail.

We've taken this theory and applied it to keyword optimization. While many of our competitors focus their client's sites on generic terms, we believe that using unique “Long Tail” keywords provides our client's significant advantage over their competitors.

To us, consumers searching on generic terms qualify as "untargeted wanderers" with very low value. These are not individuals who are going to make a purchase or schedule an appointment simply because the results themselves are generic. Instead the consumer who is ready to make a purchase or schedule an appointment has moved down into the "Long Tail" terms in order to get the right results.

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