Market Merchants Consulting produced a Web Site Optimization Report for A Taste of Rubies, an online homemade cheesecake store. While the majority of the report is confidential we can share several key conclusions:

Prior to this report being generated Rubies attempted to self-optimize their site with moderate success. The search engines acknowledged product specific keywords like “rubies cheesecake” and “mini cheesecake”. However, the engines were also picking up extraneous keywords such as “home”, “world”, and “contact” diluting the relevancy of the more effective terms.

Rubies press releases and standing within the community provided significant first steps in establishing relationships with relevant sites for back linking and direct traffic. Our report provided next step scenarios of partnering with niche specific blogs and directories.

Armed with this report Rubies was able to easily modify their optimization efforts resulting in rapid increased page rank and improved traffic to the site.

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