Search Engine Marketing also abbreviated as SEM seeks to increase web site visibility through paid placement, contextual advertising, and paid inclusion. Our search engine marketing success is based on three primary areas: Google Adwords Campaign Management , Pay Per Click Advertising and Blog Directory Submission Service .

Google Adwords Campaign Management

According to comScore, In 2008 Google accounted for nearly 65 percent of all search queries performed in the United States. Based on this dominance Market Merchants Consulting exclusively uses the Google AdWords campaign management application for our client's search engine marketing.

Google has the ability to reduce the cost of advertising when the following criteria are met:

• For those client's with preexisting live sites we evaluate the level of current keyword success.
• We analyze the keywords used by our client's industry specific information portals.

Therefore, our Internet marketing services department feels it is not enough just to have an advertisement running through the Google AdWords campaign management but that the internet marketing strategy needs to include a landing page specifically designed to enhance the user's experience and increase relevancy from Google's prospective. These campaign specific landing pages help to drive down our client's cost while increasing visitor conversions.

Pay Per Click Advertising

As part of our strategic internet marketing we look to build pay per click advertising relationships with credible directories and portals matching our client's industry, product and audience.

Blog Directory Submission Service

The Market Merchants Consulting blog directory submission service matches our clients to industry and topic specific bloggers who have high daily viewership, and previous advertising success and are capable of reviewing, promoting and marketing to their audience.